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I keep hearing about localization, but it's not always defined very clearly. What is it?
Briefly, localization refers to making products, websites, apps, and communications feel local and relevant to the people of a country or region. A very clear example is in using the language of a country on your website rather than your own if they differ. There are other areas which are not as obvious if you are new to localization, such as the colors that you use, the images of the people on your site, the spelling of words (British vs. American, for instance), and even your contact information and time zone. When localization is done right, it's seamless and invisible. If it's done wrong or not at all, it can have consequences for your success in other countries or regions.